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Social Landscape Review: Q1 2011
by, Jed Singer After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let’s take some time to look back at what the last three...
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State Farm Insurance: A Smart Social Media Case Study Combining Old and New
by Heather White-Laird State Farm Insurance* was founded by a retired farmer in 1922, but that hasn’t stopped them from doing an exemplary job of navigating the new marketing landscape of 2011. The...
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Interview with Peter Shankman: “I will never hire a social media expert.”
On May 24, Peter Shankman, founder of HARO, created a bit of a stir in the blogosphere when he wrote “Being an expert in social media is like being an expert in taking bread out of the refrigerator....
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Social Media Marketing and Darwin: Evolution or Irrelevance
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter...
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Three B2B Marketing Objectives Enhanced with Social Media
From time to time people ask me if social media marketing is really worth it. I’m astonished people still feel this way and wonder what they are doing wrong to prompt them to ask such a question....
View ArticleWhat Instagram’s Increase In User Engagement Means For Brands
According to Adweek, Shareablee, a social media shop, discovered that Instagram’s user activity rate is quickly catching up to Facebook’s activity rate. Here’s what Shareablee has discovered between...
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How 20 Minutes On LinkedIn Can Deliver More B2B Leads
In the B2B world, using social media to generate quality leads can feel a lot like running in circles – you’re spending a lot of time and energy trying to get results, but don’t always have any quality...
View ArticleDoes Earned Media Have A Place In The Future Of Content Advertising?
Social media marketing is now at a crossroads. It has already been stressed that brands will have to pay to get visibility for any of their posts, and most established social sites have rolled out...
View ArticleEven The Slightest Knowledge Of Coding Languages Can Make You A Better Marketer
Digital literacy is key to becoming a successful marketer. It allows you to communicate more efficiently with developers, and build better campaigns together. In this workshop, Decoded, the company...
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8 Skillful Ways To Integrate Email Marketing With Social Media
Social media and email marketing share a great chemistry. Although quite effective individually, however, if you combine both, their chemistry can work wonders for your marketing efforts. Before trying...
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7 Advanced Video Marketing Strategies To Boost Up Your Social Media Presence
2015 will be all about learning how to effectively market your service online with the power of videos. As popular social platforms like Pinterest and Facebook now provide services for uploading and...
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How Companies Can Get the Most Out of LinkedIn
It’s the desk jockey’s Facebook. The 9-to-5er’s Twitter. The entrepreneur’s Ello. LinkedIn doesn’t go by any of those haughty descriptions (at least not yet), but you’d be hard-pressed to find a young...
View Article3 Tips to Rock your Twitter Profile
92% of Twitter users trust friend opinions about brands and persons Think about this – when you share content from a brand or another person, you are putting your social approval on it. When you tweet...
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Social Media Beyond Facebook and Twitter
With every brand advertising on Facebook and Twitter, how do you rise above the clutter and get noticed? By including additional social media platforms into your strategy. Here’s why Google Plus,...
View ArticleSocial Media Not Working? Try These 7 Simple Tactics.
Social media promotion does work. If it’s not working, it probably has to do with strategy. Over the years, I have seen hundreds of indie artists in action across social networks. When I worked as a...
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Social Media For Your Small Business: Think Strategic, Not Scattered
When social media platforms started coming on the scene over a decade ago, there was a novelty factor that caused marketers to get a bit overzealous. It didn’t hurt that most of the popular social...
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5 Things Millennials Will Tell You About Your Social Media Marketing Efforts
Millennials have a bad rap in the eyes of Boomers and Gen X’ers. Some think we’re lazy, lack certain work ethics, are narcissistic, and don’t have worthy goals. Millennials are the first generation to...
View ArticleWhy Medical Professionals Can’t Ignore Social Media Marketing
Did you know that nine out of ten people aged 18-24-year-old trust medical information shared via social media? Given the amount of misinformation, hoaxes and urban legends that go viral on social...
View Article3 Mistakes Brands Make When Reaching Out to Influencers on Instagram
No one can deny that social media is an important part of our lives. It is where we get our news and entertainment, and connect with family and friends. As the focus has shifted to digital, consumers...
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2017 State Of Social: Breaking Down The Top Network Demographics [Infographic]
To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from...
View Article4 Steps To Understanding Facebook Business Manager
Let’s have some real talk about Facebook Business Manager, otherwise known as “BM”. You’ve heard of this if you work in social marketing or have experience running ads on Facebook. You may have tried...
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How To Use Paid Social For Your eCommerce Store
Businesses today must cater their promotions for products and services for social media platforms. This includes targeting their brand messaging in a way that resonates with most potential consumers...
View Article5 Ways Your Personal Social Media Accounts Can Damage Your Business Reputation
Social media is a powerful driver for small business professionals. Social media marketing is one of the best ways to increase website traffic, generate leads, and shorten your sales cycle....
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How To Effectively Use Hashtags In Social Media Marketing
Hashtags are an integral part of any social media marketing strategy. They function as a way of labelling your content and help to make that content discoverable to users. When done right, using...
View Article11 Ways To Encourage Engagement With Your Instagram Audience
This blog post was originally published on Alex’s social media blog. As Instagram’s popularity has skyrocketed over the past few years, it has become increasingly difficult for businesses to stand out...
View ArticleCoping With Copyright: How To Legally Use Images In Your Social Media Campaigns
[DISCLAIMER] All materials have been prepared for general information purposes only to permit you to learn more about this topic. The information presented is not legal advice, is not to be acted on as...
View Article4 Ways To Leverage Marketing Automation In Your Social Media Strategy
When I first started out, social media marketing was a very ad hoc profession. This has changed over the past few years. Big data has forced marketers to take a harder look at their campaigns, which...
View Article12 B2B Social Media Marketing Firms To Be On Your Radar In 2018
Social media is one of the most important platforms for businesses to leverage. With the growing size and scope of sites like Facebook, LinkedIn, Instagram and Twitter, it’s possible that social media...
View Article3 Brand Case Studies To Inspire The Use Of Social Media Freebies
A few years ago, I attended the iStrategy Digital and social media marketing conference in London. It was packed with great tips, but one message really stuck out to me. One of the keynote speakers...
View Article10 Essential Tools For Successful Social Media Marketing
Sharing – that’s just what social media is centered on. You may have the most enjoyable, informative and funny threads, infographics, videos, or articles within your business market. However, if your...
View Article5 of the Biggest, Most Budget-Draining Facebook Ad Mistakes
Mark Zuckerberg forever changed the face of advertising. When Facebook came on the scene, marketers and advertisers gained access to a veritable treasure trove of customer data they’d never had. With...
View Article8 Instagram Tools to Quickly — and Effectively — Grow Your Client’s Instagram...
With over 800 million active users — approximately 500 million of whom use the platform daily — it’s little wonder that so many businesses want to be active on Instagram. With the platform’s recent...
View Article4 Quick Ways To Improve Your Social Media Marketing Efforts
Social media marketing has grown tremendously in the last decade. It has evolved from being a tool for friends to keep in touch to a powerful marketing opportunity for businesses of all sizes. Today,...
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Plan Your Social Media Campaigns To Win at Marketing in 2019
Social media platforms are constantly updated with new features to appeal to users. The good news for businesses and marketers is that they too can use these changes to improve the way they engage with...
View ArticleWhy Social Listening is Essential to Your Marketing Plan
Creating the perfect marketing plan is far from simple. It is essential to determine your target audience and strategize on the best way to assemble your marketing plan. Are you going to focus on a...
View Article6 New (and Improved) Facebook Retargeting Ideas to Boost Your Brand’s Marketing
Is your remarketing getting the results you’re looking for on Facebook? No matter how good you’re doing, you could be doing better. Facebook is constantly evolving, and given its recent struggles with...
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6 Outdated Social Media Strategies That Repel Gen Z
Are you ready for the next generation of consumers? Gen Z brings over $143 billion in spending power plus influence over their parents’ buying decisions. But, if your social media strategies are...
View Article5 Ways Gen Z Has Changed Social Media (and How Brands Have Taken Notice)
With over 61 million people in the United States alone, Generation Z is poised to bring about some significant changes. Indeed, CNBC’s Chris Morris covered how those born after 1996 are already...
View ArticleThe Evolution of Storytelling with Video: What Works on Facebook, Won’t on...
Successful social media content isn’t one size fits all. In 2019, telling the same story across all social platforms isn’t the most effective way to drive results. That’s why when it comes to crafting...
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5 Conversion Tips to Add to Your Social Media Strategy
Despite earlier predictions and fears, social media marketing is actually growing. People spend around 142 minutes a day on social media sites, which is more time than people spend checking their...
View ArticleHow to Maximize Impact on Social Media During COVID-19
In the aftermath of COVID-19, what has changed for social media managers? How can social media managers best approach their work to keep building their clients’ and employer’s online presence and...
View Article5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond
It’s been a whirlwind of a year and anticipating what lies ahead is no easier to navigate. Our friends at Hootsuite launched their 5th annual Social Trends report illuminating the top trends set to...
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How to Win Social Media Conversions After The Holiday Rush
If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and...
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How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy
If you don’t happen to be familiar with the unique audio-based social network, Clubhouse, don’t worry, you’re not alone. Many haven’t had the chance to use it because they’re either not on an iOS...
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