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Social Landscape Review: Q1 2011
by, Jed Singer After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let’s take some time to look back at what the last three...
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State Farm Insurance: A Smart Social Media Case Study Combining Old and New
by Heather White-Laird State Farm Insurance* was founded by a retired farmer in 1922, but that hasn’t stopped them from doing an exemplary job of navigating the new marketing landscape of 2011. The...
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Interview with Peter Shankman: “I will never hire a social media expert.”
On May 24, Peter Shankman, founder of HARO, created a bit of a stir in the blogosphere when he wrote “Being an expert in social media is like being an expert in taking bread out of the refrigerator....
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Social Media Marketing and Darwin: Evolution or Irrelevance
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter...
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Three B2B Marketing Objectives Enhanced with Social Media
From time to time people ask me if social media marketing is really worth it. I’m astonished people still feel this way and wonder what they are doing wrong to prompt them to ask such a question....
View ArticleWhat Instagram’s Increase In User Engagement Means For Brands
According to Adweek, Shareablee, a social media shop, discovered that Instagram’s user activity rate is quickly catching up to Facebook’s activity rate. Here’s what Shareablee has discovered between...
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How 20 Minutes On LinkedIn Can Deliver More B2B Leads
In the B2B world, using social media to generate quality leads can feel a lot like running in circles – you’re spending a lot of time and energy trying to get results, but don’t always have any quality...
View ArticleDoes Earned Media Have A Place In The Future Of Content Advertising?
Social media marketing is now at a crossroads. It has already been stressed that brands will have to pay to get visibility for any of their posts, and most established social sites have rolled out...
View ArticleWhat’s Your Story? (How To Leverage Snapchat For Your Personal Brand)
You have probably seen it by now, but in case you have not or if you still do not understand it, let me explain the Snapchat Discover feature a bit. Snapchat Discover allows users to view Stories from...
View ArticleEven The Slightest Knowledge Of Coding Languages Can Make You A Better Marketer
Digital literacy is key to becoming a successful marketer. It allows you to communicate more efficiently with developers, and build better campaigns together. In this workshop, Decoded, the company...
View ArticleWhen Brands Become People, The Stories Never End
Meet The Coca-Cola Company. For 129 years, Coca-Cola has been successful at winning over its audience with compelling brand advertisements. In 2008, a Coca‑Cola Facebook page was established by two...
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8 Skillful Ways To Integrate Email Marketing With Social Media
Social media and email marketing share a great chemistry. Although quite effective individually, however, if you combine both, their chemistry can work wonders for your marketing efforts. Before trying...
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7 Advanced Video Marketing Strategies To Boost Up Your Social Media Presence
2015 will be all about learning how to effectively market your service online with the power of videos. As popular social platforms like Pinterest and Facebook now provide services for uploading and...
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How Companies Can Get the Most Out of LinkedIn
It’s the desk jockey’s Facebook. The 9-to-5er’s Twitter. The entrepreneur’s Ello. LinkedIn doesn’t go by any of those haughty descriptions (at least not yet), but you’d be hard-pressed to find a young...
View Article3 Tips to Rock your Twitter Profile
92% of Twitter users trust friend opinions about brands and persons Think about this – when you share content from a brand or another person, you are putting your social approval on it. When you tweet...
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Social Media Beyond Facebook and Twitter
With every brand advertising on Facebook and Twitter, how do you rise above the clutter and get noticed? By including additional social media platforms into your strategy. Here’s why Google Plus,...
View ArticleSocial Media Not Working? Try These 7 Simple Tactics.
Social media promotion does work. If it’s not working, it probably has to do with strategy. Over the years, I have seen hundreds of indie artists in action across social networks. When I worked as a...
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Social Media For Your Small Business: Think Strategic, Not Scattered
When social media platforms started coming on the scene over a decade ago, there was a novelty factor that caused marketers to get a bit overzealous. It didn’t hurt that most of the popular social...
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5 Things Millennials Will Tell You About Your Social Media Marketing Efforts
Millennials have a bad rap in the eyes of Boomers and Gen X’ers. Some think we’re lazy, lack certain work ethics, are narcissistic, and don’t have worthy goals. Millennials are the first generation to...
View ArticleWhy Medical Professionals Can’t Ignore Social Media Marketing
Did you know that nine out of ten people aged 18-24-year-old trust medical information shared via social media? Given the amount of misinformation, hoaxes and urban legends that go viral on social...
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