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How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy
If you don’t happen to be familiar with the unique audio-based social network, Clubhouse, don’t worry, you’re not alone. Many haven’t had the chance to use it because they’re either not on an iOS...
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How to Win Social Media Conversions After The Holiday Rush
If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and...
View Article5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond
It’s been a whirlwind of a year and anticipating what lies ahead is no easier to navigate. Our friends at Hootsuite launched their 5th annual Social Trends report illuminating the top trends set to...
View ArticleHow to Maximize Impact on Social Media During COVID-19
In the aftermath of COVID-19, what has changed for social media managers? How can social media managers best approach their work to keep building their clients’ and employer’s online presence and...
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5 Conversion Tips to Add to Your Social Media Strategy
Despite earlier predictions and fears, social media marketing is actually growing. People spend around 142 minutes a day on social media sites, which is more time than people spend checking their...
View ArticleThe Evolution of Storytelling with Video: What Works on Facebook, Won’t on...
Successful social media content isn’t one size fits all. In 2019, telling the same story across all social platforms isn’t the most effective way to drive results. That’s why when it comes to crafting...
View Article5 Ways Gen Z Has Changed Social Media (and How Brands Have Taken Notice)
With over 61 million people in the United States alone, Generation Z is poised to bring about some significant changes. Indeed, CNBC’s Chris Morris covered how those born after 1996 are already...
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6 Outdated Social Media Strategies That Repel Gen Z
Are you ready for the next generation of consumers? Gen Z brings over $143 billion in spending power plus influence over their parents’ buying decisions. But, if your social media strategies are...
View Article6 New (and Improved) Facebook Retargeting Ideas to Boost Your Brand’s Marketing
Is your remarketing getting the results you’re looking for on Facebook? No matter how good you’re doing, you could be doing better. Facebook is constantly evolving, and given its recent struggles with...
View ArticleWhy Social Listening is Essential to Your Marketing Plan
Creating the perfect marketing plan is far from simple. It is essential to determine your target audience and strategize on the best way to assemble your marketing plan. Are you going to focus on a...
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Plan Your Social Media Campaigns To Win at Marketing in 2019
Social media platforms are constantly updated with new features to appeal to users. The good news for businesses and marketers is that they too can use these changes to improve the way they engage with...
View Article4 Quick Ways To Improve Your Social Media Marketing Efforts
Social media marketing has grown tremendously in the last decade. It has evolved from being a tool for friends to keep in touch to a powerful marketing opportunity for businesses of all sizes. Today,...
View Article8 Instagram Tools to Quickly — and Effectively — Grow Your Client’s Instagram...
With over 800 million active users — approximately 500 million of whom use the platform daily — it’s little wonder that so many businesses want to be active on Instagram. With the platform’s recent...
View Article5 of the Biggest, Most Budget-Draining Facebook Ad Mistakes
Mark Zuckerberg forever changed the face of advertising. When Facebook came on the scene, marketers and advertisers gained access to a veritable treasure trove of customer data they’d never had. With...
View Article10 Essential Tools For Successful Social Media Marketing
Sharing – that’s just what social media is centered on. You may have the most enjoyable, informative and funny threads, infographics, videos, or articles within your business market. However, if your...
View Article3 Brand Case Studies To Inspire The Use Of Social Media Freebies
A few years ago, I attended the iStrategy Digital and social media marketing conference in London. It was packed with great tips, but one message really stuck out to me. One of the keynote speakers...
View Article12 B2B Social Media Marketing Firms To Be On Your Radar In 2018
Social media is one of the most important platforms for businesses to leverage. With the growing size and scope of sites like Facebook, LinkedIn, Instagram and Twitter, it’s possible that social media...
View Article4 Ways To Leverage Marketing Automation In Your Social Media Strategy
When I first started out, social media marketing was a very ad hoc profession. This has changed over the past few years. Big data has forced marketers to take a harder look at their campaigns, which...
View ArticleCoping With Copyright: How To Legally Use Images In Your Social Media Campaigns
[DISCLAIMER] All materials have been prepared for general information purposes only to permit you to learn more about this topic. The information presented is not legal advice, is not to be acted on as...
View Article11 Ways To Encourage Engagement With Your Instagram Audience
This blog post was originally published on Alex’s social media blog. As Instagram’s popularity has skyrocketed over the past few years, it has become increasingly difficult for businesses to stand out...
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